Job Description

Job Description

Job Description

The Creative Director will play a pivotal role in shaping and bringing to life our brand creative to be utilized across all key channels and touchpoints. This role requires a combination of artistic talent, strategic thinking, and strong leadership skills to inspire and guide a team of creative professionals. Reporting to the Chief Marketing Officer, you will be an experienced creative leader responsible for upholding & elevating Onnit’s visual & verbal identities.

The Creative Director will lead the conceptualization and ultimate development of key pieces of creative that will power marketing campaigns & product launches. This role will inspire, generate, and develop ideas that are strategically-informed and deeply integrated between all brand touchpoints, including creative content production (photos/stills, motion/video, CGI, etc.), print (packaging, mailers, OOH), digital (paid & organic social media, email marketing), and experiential (retail displays, in-store signage, events). You will also partner with external creative agencies and be the conduit between external resources and the internal team. As our Creative Director, you will manage a team of 2 direct reports.

Responsibilities:

• Develop & Execute Creative Strategies: Develop, implement, and maintain a cohesive creative vision and strategy that reflects Onnit’s brand identity and resonates with core target audiences. Conduct research and map out forward-looking strategies that ensure the appropriate tools, resources, talent, and programs are in place to scale with the needs of the business.
• Creative Content Development: Provide clear and constructive feedback to Creative team members to guide the development and refinement of visual and verbal content, ensuring it meets quality standards and aligns with project objectives & brand guidelines. Possesses high-level responsibility of medium to large-scale productions (i.e., photo/videos shoots).
• Campaign Conceptualization: In collaboration with Brand, Growth, Innovation, and Retail teams, develop and execute impactful brand marketing campaigns and product launches across all core marketing channels. Ensure creative consistency and cohesive storytelling for all major brand touchpoints (creative content production, print, digital, and experiential).
• Design Systems & Guidelines: Deep understanding and appreciation for design system-based thinking that can help build documentation & guidelines for Growth & Brand teams to autonomously develop on-brand creative.
• Creative Operation s: With the support of a Project Manager, oversee the planning, execution, and delivery of creative projects, ensuring they are completed on time, within budget, and to the highest standards of quality.
• Team Leadership & Development: Lead and coach a team of designers & creative professionals, fostering a collaborative and inclusive work environment that encourages creativity, innovation and professional growth.

Requirements

• 10+ years of creative/art direction, design, content production, or related creative experience.
• 5+ years of experience managing creative teams
• Experience within the consumer goods industry or a consumer-facing brand required
• Demonstrated ability to build strategic campaigns that hit marketing objectives.
• Strong leadership skills; ability to inspire and motivate cross-functional teams and agency partners.
• Strong emotional intelligence and ability to lead through influence across diverse teams.
• Passion for brand storytelling and creativity with creative that resonates with target audiences.
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once
• Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment.
• Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) & like minded design programs (Figma, Miro). Comfortable developing and presenting to large groups, including executive management, either in person or over Teams.
• Excellent written and verbal communication skills to effectively build consensus across teams.

Benefits

• Full medical, dental, and vision benefits
• Basic Life Insurance
• 401(k) eligibility with company matching
• Flexible Vacation and time off policy
• $100/month wellness stipend
• Paid holidays
• Competitive compensation
• Tuition reimbursement
• Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

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