Job Description

Company Overview:

Real FiG Advertising + Marketing is a leading digital agency specializing in creating innovative digital marketing solutions for a diverse range of clients. Our dynamic team is dedicated to driving success through cutting-edge strategies and creative excellence. We are seeking a talented SEO Content Marketing Specialist to join our team and help elevate our clients' online presence.

Job Overview:

The Onsite SEO Content Marketing Specialist will be responsible for developing, implementing, and optimizing SEO content and strategies to enhance the online visibility and engagement of our clients. This role requires a blend of creativity, analytical skills, and technical expertise to drive traffic, improve search engine rankings, and generate high-quality leads.

Company Values

• Integrity
• Ethical treatment of clients, vendors, and employees
• Creativity tempered with strategy
• Consistent and open communication with clients

Company Culture

• We’re all in this together
• Pride in quality work and client results
• Always Learning and Improving
• Diligence
• Team happy hours and activities

Key Responsibilities:

1) SEO Strategy Development and Implementation:

• Conduct comprehensive keyword research to identify opportunities and trends.
• Develop and execute on-page SEO strategies.
• Optimize website content, meta tags, and structure for improved search engine rankings.
• Perform technical SEO audits and recommend necessary changes.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

2) SEO Content:

• Essential: Website and Blog content writing
• Develop high-quality, engaging, and SEO-friendly content for websites, blogs, social media, and other digital platforms.
• Perform competitive analysis to stay informed on industry trends and strategies.
• Performance Analysis and Reporting:
• Track and measure the effectiveness of SEO and content marketing initiatives.
• Provide regular performance reports with insights and recommendations for improvement.
• Stay updated with the latest SEO and content marketing trends, algorithms, and best practices.

3) Client Collaboration:

• Communicate effectively with clients to understand their business goals and needs.
• Present strategies, progress, and performance reports to clients.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 2 years of experience in content writing.
• 1+ years in SEO
• Proven track record of successful SEO campaigns and content marketing strategies.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Google Tag Manager, etc.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent written and verbal communication skills.
• Ability to create compelling and original content.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with CMS platforms like WordPress is a plus.

Preferred Skills:

• Familiarity with HTML and CSS for content placement purposes.

What We Offer:

• Retirement account with match
• Health insurance
• Unlimited PTO
• Wellness benefits
• Opportunities for professional growth and development.
• A collaborative and creative work environment.

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